The Lionel Collection is a premium wine brand launched by football legend Lionel Messi to celebrate his legacy as the "Greatest of All Time."

Produced in collaboration with elite European winemakers, the brand features high-end Italian red wines, including a bold Sicilian Syrah and a velvety Puglian Primitivo. Each bottle serves as a luxury piece of sports memorabilia, designed with sleek matte-black glass, gold accents, and his iconic jersey number 10. The collection complements his earlier "L10" charity wine line with Argentina's Bodegas Bianchi, blending sports history with fine winemaking.