Bringing Distinctive Beverages to Market Since 2018

Prime Beverage Group was founded in 2018 by a group of friends who shared a passion for the beverage industry and a vision to build something meaningful together. What began as a sales and marketing venture quickly developed into a business centered on strong relationships, thoughtful brand building, and a genuine appreciation for quality beverages.

In 2024, founders Rudina Rivera and Eric Bradford took a major step forward by obtaining a Beverage Alcohol Wholesale License in the State of Delaware. This milestone marked Prime Beverage Group’s evolution into a full-service beverage alcohol wholesaler and expanded our ability to connect distinctive brands with retailers, restaurants, and consumers throughout the region.

Today, Prime Beverage Group is focused on curating a diverse portfolio of wines, spirits, beer, and non-alcoholic beverages from producers we believe in. We value authenticity, quality, and long-term partnerships, and we work closely with each brand to help create meaningful opportunities in the market.

Our Commitment to Partnership

We believe strong businesses are built on strong relationships. Our approach is centered on integrity, collaboration, responsiveness, and a genuine commitment to the success of every partner we work with.

As Prime Beverage Group continues to grow, our focus remains the same: to represent exceptional beverages, create meaningful opportunities for our brands, and build lasting partnerships across the market.

Meet our team

Behind Prime Beverage Group is a team of dedicated professionals who share a passion for great beverages and meaningful partnerships. Together, we bring experience, market knowledge, and a hands-on approach to every brand and customer relationship.


Rudina Rivera

CEO/Partner

Eric Bradford

GM/Partner

Tara DiGiacomo

Sales Representative/WSET Lev 2

Cullen Christie

Sales Representative/WSET Lev 2


Candace Michulka

Sales Representative/WSET Lev 2

Lance Burris

Sales Representative

Lisa Peterson

Sales Representative

Denisa Pervataj

Accountant/Financial Reporting